{"id":202,"date":"2024-01-26T18:08:14","date_gmt":"2024-01-26T18:08:14","guid":{"rendered":"https:\/\/growthfoundry.com\/blog\/?p=202"},"modified":"2025-01-23T18:33:17","modified_gmt":"2025-01-23T18:33:17","slug":"case-study-multi-location-pest-control-company","status":"publish","type":"post","link":"https:\/\/growthfoundry.com\/blog\/case-study-multi-location-pest-control-company\/","title":{"rendered":"Case Study: Multi-Location Pest Control Company"},"content":{"rendered":"<p><strong>One Page Case Study:<\/strong> Major Pest Control Firm in Multiple Locations Sees Remarkable Growth in Online Visibility &amp; Lead Volume with Growth Foundry \ud83d\udc47<br \/>\nRead time: Less than 5 minutes<\/p>\n<div class=\"rve-embed-responsive rve-embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"Pest Control Company Dominates Local Area With Growth Foundry Framework After Firing 3 Agencies\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/612v-R7aZ_o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2>Large-Scale Multi-Location Pest Control Company Experiences Unprecedented Growth in Visibility &amp; Customer Engagement !<\/h2>\n<p>We at Growth Foundry are proud to showcase the exceptional results achieved by a prominent, multi-location pest control company utilizing our<\/p>\n<p>Through our specialized \u201cdata-first\u201d local SEO strategies, integral to the Jobs Foundry System, we&#8217;ve driven this pest control company to dominate search results like \u201cPest Control in [Location]\u201d across all their service areas. This has placed our client in a commanding position for the 70% of Google users who use the map pack as their primary tool for finding pest control services.<\/p>\n<p>Achieving widespread visibility on Google Maps has positioned our client as the go-to choice in multiple locations. The Maps Section on Google is popular for its ease of access to reviews, direct contact options, and more, making it a preferred choice for most users.<\/p>\n<p>Customers tend to naturally trust and select businesses featured in the map pack, believing they are the best local option available. This perception has resulted in a significant rise in our client\u2019s lead volume and overall closing ratio due to:<\/p>\n<ul>\n<li>High search intent \u2013 users actively seeking pest control services.&#8217;<\/li>\n<li>Organic trust in their selection, fostered by map pack prominence.<\/li>\n<li>Exclusive leads \u2013 unique to our client, avoiding competition over price.<\/li>\n<\/ul>\n<h2>Project Overview: &#8220;Pest Control&#8221; in Charlotte, Knoxville, Tulsa, Austin, Kansas City, Oklahoma City, Grand Prairie, Wichita &amp; Spokane Valley<\/h2>\n<p><strong>Objective<\/strong> \u2013 Enhance high-intent customer leads that outperform PPC and purchased pay-per-lead services by achieving top rankings in Google Local Maps.<\/p>\n<p><strong>Population<\/strong> \u2013 Millions<\/p>\n<p><strong>Competition Intensity<\/strong> \u2013 Extreme<\/p>\n<p><strong>Strategy Deployed<\/strong> \u2013 Data-First Local SEO Optimization With Growth Foundry Partnership<\/p>\n<h2>The Challenge: Dominating Google Maps in Multiple Extreme Competition Locations for Pest Control Searches While Merging Other Company Websites From Acquired Pest Control Companies<\/h2>\n<p>Our client, a major player in the <strong>pest control industry<\/strong>, was facing a multifaceted challenge in their quest to elevate lead generation and spur business growth in fiercely competitive markets. Seeking to amplify their online presence and draw in more customers across all locations, they turned to Growth Foundry for a comprehensive digital overhaul.<\/p>\n<p>Their primary objective was to dominate the Google \u201cMap Pack\u201d across several highly competitive locations. This strategic focus aimed to capture high-intent customers, who generally perceive businesses listed in the Map Pack as industry leaders. The client&#8217;s goal extended beyond mere visibility; they sought to be the unequivocal choice for pest control services in these competitive areas.<\/p>\n<p>In addition to this, the client was navigating the complex process of integrating multiple websites from recently acquired pest control companies. This consolidation was crucial to maintain a unified brand presence and enhance SEO efficiency across all service areas. The challenge was not only to maintain the existing SEO value of these acquired entities but also to seamlessly merge them into the client\u2019s primary web presence without losing rank or visibility.<\/p>\n<p>The client also intended to shift away from high-cost Pay-Per-Click (PPC) advertising campaigns, aiming instead to generate more valuable inquiries organically. They were keen on transitioning from traditional and less efficient lead generation methods to a more streamlined, effective approach.<\/p>\n<p>Prior to collaborating with Growth Foundry, our client\u2019s visibility in the \u201cGoogle Local Map Pack\u201d was suboptimal, particularly in their multiple service areas marked by intense competition. Their presence was further diluted due to the disparate web entities from the acquired companies, making a cohesive and dominant online presence a critical necessity for capturing high-intent searches in these key areas.<\/p>\n<p>&nbsp;<\/p>\n<h2>Growth Foundry&#8217;s Local SEO Approach<\/h2>\n<p>To dominate search results for \u201cPest Control in [Various Locations],\u201d we implemented an extensive local SEO strategy based on our \u201cData-First\u201d approach.<\/p>\n<p>Our team uses data from numerous successful campaigns to devise a potent ranking strategy. We thoroughly audit our client\u2019s locations, websites, and local competitors. This data-driven approach has consistently achieved over a 96% win rate in dominating Google Local Map Packs across all service areas.<\/p>\n<p>It is essential to the massive success of this campaign the unique way we audit each location respectively &amp; the competitors in the location. Many<\/p>\n<p>This meticulous, data-driven, and highly localized approach was essential to the massive success of the campaign. By not leaving any stone unturned, we achieved over a 96% win rate in dominating Google Local Map Packs across all service areas, significantly elevating our client&#8217;s online visibility and lead generation capability in highly competitive pest control markets.<\/p>\n<h2>The Outcome: Higher Quality Leads, 150% Increase Of Inquiries Across Locations<\/h2>\n<p>Thanks to our \u201cData-First\u201d local SEO strategy within the Jobs Foundry System, our client now consistently tops search results for \u201cPest Control in [Various Locations].\u201d This increased online visibility has led to a substantial rise in organic traffic, phone inquiries, and high-quality leads from the Google Local Map Pack. These leads are intrinsically more valuable, resulting in our client\u2019s dramatic increase in lead volume and business growth.<\/p>\n<p>No more chasing leads only to be ghosted.<br \/>\nNo more &#8220;race to the bottom&#8221; on pricing.<br \/>\nNo more paying for a lead only to see 5 other pest trucks show up at the same time.<br \/>\nNo more refund requests to Home Advisor &amp; Angi only to be denied.<\/p>\n<h2><strong>Conclusion \ud83d\udc47<\/strong><\/h2>\n<p>Investing in a dominant position in the Google Local Map Pack is a highly effective strategy for multi-location businesses. A significant portion of local service searches directly target the \u201cMap Pack.\u201d Your business could become the primary choice.<\/p>\n<p>The payoff can be even larger when you are dealing with a multi location business such as this pest control company.<\/p>\n<p>Enhanced local visibility also boosts other marketing initiatives and referrals, establishing you as the authority in your field.<\/p>\n<p>The Jobs Foundry System is a proven avenue for scaling your business! Ready to see similar growth? Let\u2019s explore implementing the Jobs Foundry System for your business \u2013 schedule a call! \ud83d\udc47<\/p>\n<p><!-- Calendly inline widget begin --><\/p>\n<div class=\"calendly-inline-widget\" style=\"min-width: 320px; height: 700px;\" data-url=\"https:\/\/calendly.com\/mattgrowthfoundry\/put-the-work-you-do-to-work-for-you-w-growth-foundry\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" async><\/script><br \/>\n<!-- Calendly inline widget end --><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One Page Case Study: Major Pest Control Firm in Multiple Locations Sees Remarkable Growth in Online Visibility &amp; Lead Volume with Growth Foundry \ud83d\udc47 Read time: Less than 5 minutes &nbsp; Large-Scale Multi-Location Pest Control Company Experiences Unprecedented Growth in Visibility &amp; Customer Engagement ! We at Growth Foundry are proud to showcase the exceptional [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"_links":{"self":[{"href":"https:\/\/growthfoundry.com\/blog\/wp-json\/wp\/v2\/posts\/202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/growthfoundry.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/growthfoundry.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/growthfoundry.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/growthfoundry.com\/blog\/wp-json\/wp\/v2\/comments?post=202"}],"version-history":[{"count":14,"href":"https:\/\/growthfoundry.com\/blog\/wp-json\/wp\/v2\/posts\/202\/revisions"}],"predecessor-version":[{"id":293,"href":"https:\/\/growthfoundry.com\/blog\/wp-json\/wp\/v2\/posts\/202\/revisions\/293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/growthfoundry.com\/blog\/wp-json\/wp\/v2\/media\/214"}],"wp:attachment":[{"href":"https:\/\/growthfoundry.com\/blog\/wp-json\/wp\/v2\/media?parent=202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/growthfoundry.com\/blog\/wp-json\/wp\/v2\/categories?post=202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/growthfoundry.com\/blog\/wp-json\/wp\/v2\/tags?post=202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}