If there is one space where we have a lot of accolades to showcase it would be in the Local SEO arena. There’s a culmination of factors that allowed us to become authorities when pushing sites up the Local SERPs and ranking Google My Business profiles in the map pack. From our research and development team, to the strategists that handle then planning, and the mechanics that implement our framework, Growth Foundry is composed of thought leaders in the space. We run large groups dedicated to helping people improve their Local SEO. We own large SaaS platforms servicing small businesses and helping everyone enhance their Local SEO. Our members are often featured on expert panels, speaking on stages, and innovating as well as sharing new strategies and concepts with the industry.

Through our tech stacks we have access to data on almost two million Google My Business profiles. When there are fluctuations in the local SEO ecosystem we are some of the first people to see that turbulence reflected in the data we have. We consistently get to see what works, what is affected by updates, and the effects rankings have when certain strategies are applied. Our experience working on thousands of GMBs through our client agencies have afforded us strategies to circumvent the most complex issues that arise with algorithmic filters, listing issues, etc. in the local SERPs. Access to millions of data points has granted us an unfair advantage and we leverage that to the best of our ability for your campaigns.

Imagine a beautiful home, a mansion even, constructed by artisans of the highest caliber. All of the amenities of a luxury home present, architected without a care for budget. Now imagine the builders skipped the foundation and started driving the frame for the home directly into the dirt. How long would this home last? The answer is it would never even get erected because home inspectors would disallow it, but I digress. The home would crumble. It would fall into the dirt and all would be for naught. What I just described is most people’s Local SEO campaigns. Agencies take on projects and look for the quickest and most cost efficient ways to try and manipulate your rankings. These campaigns are riddled with shortcuts and hackneyed strategies. We start with a several hundred point technical audit and ensure your GMB profile as well as your website is going to be eligible to rank. Few understand that organic and GMB rankings are becoming more blended than ever in the sense that Google is looking closer at website relevance and authority, but we do, and we make sure your bases are covered so you dominate local search.

There are three signals Google looks at to rank your website and GMB locally. Relevance, Prominence, and Proximity, meaning where the person performing the search is compared to the address of the business while Google weighs additional geospatial factors before they produce a result. We employ white hat strategies to improve your brand visibility by building and earning assets that feed Google signals that fall into one or more of those categories.

By blending Google Analytics data with our proprietary GMB KPI monitoring and visceral rank tracking system engineered specifically to accurately track local business positioning on a GPS coordinate level. We track and display every click, call, and any other conversion for your campaign and compose transparent reporting for you and your team to review.