We applied our Growth Foundry Framework to the SaaS space and you will be attributing your platform’s growth to the core pillars we manufacture for your brand.
Typically content marketing is an overused buzzword that gets applied to a simple blog post made every month because Google told you that good content matters. That statement being reiterated time and time again has led to more thoughtless blog posts created than anything has or ever will in the history of the internet.
Our content marketing includes an ideation process for blog post creation, but a smart content plan goes above and beyond. We work with your team to create pillar pieces of content, including downloads, lead magnets, and other items that can be used for order bumps.
We ideate what content we can create that increases retention, helps users with use cases, and offers information that might interest potential users based on our customer avatar. We help you plan and create content for every step of the purchasing journey.
Having amazing content and funnels to make people aware of your brand and drive them deeper down the conversion path is important but what if no one sees them? We remove that possibility through amplifying the content with media buying as well as SEO.
SEO is one of the best long term investments you will make in your brand. Our first step is to run a several hundred point audit that encompasses technical issues, content gaps and optimization, as well as current link deficiencies based on competitor parity. Our relationships with journalists, bloggers, and influencers help amplify your content and our white hat link acquisition strategy ensures your organic growth increases in a safe and evergreen manner.
This is the ATM component of our SaaS marketing strategy. Creating the content and optin materials and ranking them organically provides an amazing ROI over time. With our expert SaaS Media Buying team we can turn on a faucet, no, open a floodgate of sales for your platform.
Based on your customer avatar we determine which platforms would be best for your brand’s offer and start the media planning process. We buy millions of dollars in profitable media and generate an immense amount of revenue for our clients. Heck, we do it for our own SaaS platforms as well.
To summate, we start with an intelligent and unique customer avatar building experience. From this we can determine messaging, content needed, additional offers that need created, and on which platforms to promote that content.
Our technical SEO team, filled with thought leaders in the industry, true artisans of the craft create an end to end blueprint on taking your organic traffic to new heights. Finally, to start raking in new signups ASAP, we put our coveted media buying team to work creating a non stop flow of new users.
Get in touch today and one of our Saas marketing experts will work with your team to develop your Saas Growth Blueprint.