Case Study: Roofer in Cape Coral goes from invisible to dominating maps in under 90 days with Growth Foundry

One Page Case Study: Roofer goes from completely invisible to WINNING maps within First 90 Days of Growth Foundry Partnership 👇
Read time: 3 minutes

Cape Coral Roofing Company LeveragesGrowth Foundry’s Local Maps Expansion System to gain maps visibility producing the highest quality of leads anywhere

At Growth Foundry, we’re excited to share the success story of our client, a roofing company in Cape Coral, Florida, that utilized our Local Maps Expansion System to achieve substantial growth in just 90 days.

Results At A Glance

We targeted high-value, competitive keywords—not just longtail, easily manipulated searches.

Keyword: “Emergency Roofer”

Keyword: “Roofing Contractor”

Keyword: “Roofer”

Using our “data-first” local SEO strategies, as part of the Local Maps Expansion System, we successfully positioned our client as the top search result for “Roofing Contractor” keywords across Cape Coral, FL. Our client’s visibility skyrocketed, capturing the attention of the 70% of Google users who primarily rely on the map pack to find local services.

Expanding their visibility across a broader area on Google Maps established this roofing company as the preferred choice in Cape Coral has created high quality roofing leads so they can scale their roofing business. Most people turn to the Maps Section on Google for quick access to reviews, contact details, directions, and website links. By deploying advanced local SEO with Growth Foundry, our roofing client is able to capture people who need a roof NOW!

Customers selecting a business from the map pack organically trust they are choosing “the best” local business, leading to a significant increase in our client’s closing ratio because of:

• High intent – customers are actively searching for “Roofing Services.”
• Organic trust – consumers opt to choose businesses from the Maps Pack
• Exclusive leads – not shared with multiple contractors, avoiding the “race to the bottom”

By partnering with Growth Foundry, our client moved away from purchasing low-quality “pay per lead” calls from services like Home Advisor & Angi’s. They eliminated the need to pay for unreliable leads and incorrect contacts while avoiding the “race to the bottom” on pricing. Our client has become the local authority when property owners need a roofing company in the local area.

Project Overview: “Roofing Contractor”

Objective:Drive more high-intent customers who need a ROOF NOW, that outperform PPC and purchased pay-per-lead services by achieving top rankings in Google Local Maps.

Location:

Cape Coral: Population – 216,992 (& growing) | Competition Intensity – High

Strategy Deployed – Data-First Local SEO Optimization with Custom Disparity Gap Closure Based On Direct Competitors in the Local Area

The Challenge: Dominating Google Maps for Roofing Searches in Cape Coral

Roofing has become one of the most fiercely competitive categories for Google Maps rankings across the United States. With high-ticket projects and substantial marketing budgets, established roofing companies have long invested heavily in building their brands and securing top positions. Florida, in particular, is a battleground, with its unique climate and frequent storms driving demand and making visibility crucial for business success.

Our client faced significant challenges in lead generation and business growth due to limited search engine visibility amidst this intense competition. Growth Foundry was approached to overhaul their online presence and attract a steady flow of high-intent local customers.

Their primary goal was to dominate the Google “Map Pack” for roofing searches in their service areas, capturing leads who believe they are choosing the top company in their area. This approach aimed to reduce reliance on expensive and often inefficient PPC campaigns, while moving away from low-quality lead sources like Angi and Home Advisor.

Growth Foundry’s Tailer Data-First Local SEO Approach for Roofing Companies

To secure top positions for “Roofing services in Florida,” we implemented a robust local SEO strategy rooted in our “Data-First” methodology. Roofing in Florida is not just competitive—it’s a zero-sum game where only a few can thrive. Knowing this, we crafted a strategy that goes beyond basic SEO tactics.

By leveraging data from thousands of successful campaigns, we developed a ranking strategy specifically tailored to our client’s unique market conditions. We conducted an in-depth analysis of their locations, competitors, and existing online presence to devise a plan with a high success rate in dominating Google Local Map Packs across their service areas.

At Growth Foundry, we don’t believe in “cookie-cutter” solutions. Our data-first model emphasizes customized, location-specific strategies. We meticulously audit local competitors who dominate the rankings, reverse-engineer the signals and disparities between our client and the competition, and apply this intelligence to our proven foundational strategies. This level of customization ensures our clients can outperform even the most entrenched competitors.

The Outcome: High value roofing keywords popping #1,#2 & #3 on Google Maps in a large area around Cape Coral FL

Our “Data-First” local SEO strategy within the Growth Foundry System catapulted our client to the top of search results for “Roofing conractor.” This dramatic improvement in online visibility resulted in a significant increase in organic traffic, phone inquiries, and most importantly, high-quality leads directly from the Google Local Map Pack, which in turn, dramatically improved our client’s closing ratio.

• No more chasing leads only to be ghosted.
• No more “race to the bottom” on pricing.
• No more paying for a lead only to see 5 other trucks show up at the same time.
• No more refund requests to Home Advisor & Angi only to be denied.

Conclusion 👇

In the fiercely competitive world of roofing, especially in Florida, standing out on Google Maps requires more than just basic SEO. It demands a data-driven approach that dissects and outmaneuvers your competition. At Growth Foundry, our “Data-First” methodology is the cornerstone of this success. By reverse-engineering the strategies of top local competitors, we pinpoint the exact tactics needed to close the gaps and surpass them in the rankings.

Our tailored approach ensures that your business doesn’t just compete—it dominates. By analyzing competitor strengths and weaknesses, we craft a unique strategy that positions your company as the leading choice in the local market, attracting high-quality leads that convert.

Ready to leverage the power of data-driven local SEO to elevate your business? Let’s explore how the Growth Foundry System can help you not only meet but exceed your growth goals. Schedule a call today!👇