Case Study: Multi-Location Pest Control Company

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Posted on January 26, 2024
by Matthew Adams

One Page Case Study: Major Pest Control Firm in Multiple Locations Sees Remarkable Growth in Online Visibility & Lead Volume with Growth Foundry 👇
Read time: Less than 5 minutes

 

Large-Scale Multi-Location Pest Control Company Experiences Unprecedented Growth in Visibility & Customer Engagement !

We at Growth Foundry are proud to showcase the exceptional results achieved by a prominent, multi-location pest control company utilizing our

Through our specialized “data-first” local SEO strategies, integral to the Jobs Foundry System, we’ve driven this pest control company to dominate search results like “Pest Control in [Location]” across all their service areas. This has placed our client in a commanding position for the 70% of Google users who use the map pack as their primary tool for finding pest control services.

Achieving widespread visibility on Google Maps has positioned our client as the go-to choice in multiple locations. The Maps Section on Google is popular for its ease of access to reviews, direct contact options, and more, making it a preferred choice for most users.

Customers tend to naturally trust and select businesses featured in the map pack, believing they are the best local option available. This perception has resulted in a significant rise in our client’s lead volume and overall closing ratio due to:

  • High search intent – users actively seeking pest control services.’
  • Organic trust in their selection, fostered by map pack prominence.
  • Exclusive leads – unique to our client, avoiding competition over price.

Project Overview: “Pest Control” in Charlotte, Knoxville, Tulsa, Austin, Kansas City, Oklahoma City, Grand Prairie, Wichita & Spokane Valley

Objective – Enhance high-intent customer leads that outperform PPC and purchased pay-per-lead services by achieving top rankings in Google Local Maps.

Population – Millions

Competition Intensity – Extreme

Strategy Deployed – Data-First Local SEO Optimization With Growth Foundry Partnership

The Challenge: Dominating Google Maps in Multiple Extreme Competition Locations for Pest Control Searches While Merging Other Company Websites From Acquired Pest Control Companies

Our client, a major player in the pest control industry, was facing a multifaceted challenge in their quest to elevate lead generation and spur business growth in fiercely competitive markets. Seeking to amplify their online presence and draw in more customers across all locations, they turned to Growth Foundry for a comprehensive digital overhaul.

Their primary objective was to dominate the Google “Map Pack” across several highly competitive locations. This strategic focus aimed to capture high-intent customers, who generally perceive businesses listed in the Map Pack as industry leaders. The client’s goal extended beyond mere visibility; they sought to be the unequivocal choice for pest control services in these competitive areas.

In addition to this, the client was navigating the complex process of integrating multiple websites from recently acquired pest control companies. This consolidation was crucial to maintain a unified brand presence and enhance SEO efficiency across all service areas. The challenge was not only to maintain the existing SEO value of these acquired entities but also to seamlessly merge them into the client’s primary web presence without losing rank or visibility.

The client also intended to shift away from high-cost Pay-Per-Click (PPC) advertising campaigns, aiming instead to generate more valuable inquiries organically. They were keen on transitioning from traditional and less efficient lead generation methods to a more streamlined, effective approach.

Prior to collaborating with Growth Foundry, our client’s visibility in the “Google Local Map Pack” was suboptimal, particularly in their multiple service areas marked by intense competition. Their presence was further diluted due to the disparate web entities from the acquired companies, making a cohesive and dominant online presence a critical necessity for capturing high-intent searches in these key areas.

 

Growth Foundry’s Local SEO Approach

To dominate search results for “Pest Control in [Various Locations],” we implemented an extensive local SEO strategy based on our “Data-First” approach.

Our team uses data from numerous successful campaigns to devise a potent ranking strategy. We thoroughly audit our client’s locations, websites, and local competitors. This data-driven approach has consistently achieved over a 96% win rate in dominating Google Local Map Packs across all service areas.

It is essential to the massive success of this campaign the unique way we audit each location respectively & the competitors in the location. Many

This meticulous, data-driven, and highly localized approach was essential to the massive success of the campaign. By not leaving any stone unturned, we achieved over a 96% win rate in dominating Google Local Map Packs across all service areas, significantly elevating our client’s online visibility and lead generation capability in highly competitive pest control markets.

The Outcome: Higher Quality Leads, 150% Increase Of Inquiries Across Locations

Thanks to our “Data-First” local SEO strategy within the Jobs Foundry System, our client now consistently tops search results for “Pest Control in [Various Locations].” This increased online visibility has led to a substantial rise in organic traffic, phone inquiries, and high-quality leads from the Google Local Map Pack. These leads are intrinsically more valuable, resulting in our client’s dramatic increase in lead volume and business growth.

No more chasing leads only to be ghosted.
No more “race to the bottom” on pricing.
No more paying for a lead only to see 5 other pest trucks show up at the same time.
No more refund requests to Home Advisor & Angi only to be denied.

Conclusion 👇

Investing in a dominant position in the Google Local Map Pack is a highly effective strategy for multi-location businesses. A significant portion of local service searches directly target the “Map Pack.” Your business could become the primary choice.

The payoff can be even larger when you are dealing with a multi location business such as this pest control company.

Enhanced local visibility also boosts other marketing initiatives and referrals, establishing you as the authority in your field.

The Jobs Foundry System is a proven avenue for scaling your business! Ready to see similar growth? Let’s explore implementing the Jobs Foundry System for your business – schedule a call! 👇


 

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