Case Study: Multi-Location Plumbing Company in CA Sees 240% Increase in Calls and 304% Boost in Clicks within First 90 Days of Campaign

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Posted on July 5, 2024
by Matthew Adams

One Page Case Study: Multi-Location Plumbing Company in Central CA Sees 240% Increase in Calls and 304% Boost in Clicks within First 90 Days of Growth Foundry Partnership 👇
Read time: 3 minutes

California Multi-Location Plumbing Company Utilizes Growth Foundry’s Local Maps Expansion System to Gains Massive Visibility, Quality Leads & Remarkable Growth

 

At Growth Foundry, we’re thrilled to share the success of our client, a Plumbing Company in Central California with multiple locations,  that leveraged our Local Maps Expansion System to achieve massive growth in 90 days.

Results At A Glance

MODESTO

STOCKTON

TRACY

 

Using our “data-first” local SEO techniques, part of the Local Maps Expansion System, we successfully made our client the top search result for “Plumbing Services” across Modesto, Stockton and Tracy CA. Our client’s visibility skyrocketed, capturing the attention of the 70% of Google users who primarily use the map pack to find local services.

Being visible over a broader area on Google Maps positioned this plumbing company as the go-to choice in Modesto, Stockton and Tracy CA. Most people turn to the Maps Section on Google for quick access to reviews, contact details, directions, and website links.

Customers selecting a business from the map pack organically trust they are choosing “the best” local business, leading to a significant increase in our client’s closing ratio because of:

  • High intent – customers are actively searching for “Plumbing Services”
  • Organic trust – consumers opt to choose businesses from the Maps Pack
  • Exclusive leads – not shared with multiple contractors, avoiding the “race to the bottom”

By partnering with Growth Foundry, our client could move away from purchasing low-quality “pay per lead” calls from services like Home Advisor & Angi’s, eliminating the need to pay for unreliable leads and incorrect contacts. All while avoiding the “race to the bottom” on price because our client has become the local authority when property owners need an HVAC Company in the local area.

 

Project Overview: “Plumber Near Me” “Plumbing Company”

Objective: Drive more high-intent customer leads that outperform PPC and purchased pay-per-lead services by achieving top rankings in Google Local Maps.

Locations:

Modesto: Population – 215,196 | Competition Intensity – High
Stockton: Population – 311,178 | Competition Intensity – High
Tracy: Population – 97,328 | Competition Intensity – High

 

Strategy Deployed – Data-First Local SEO Optimization with Custom Disparity Gap Closure Based On Direct Competitors IN the Local Area

The Challenge: Dominating Google Maps for Plumbing Searches Across Multiple Locations

Our client faced significant challenges in lead generation and business growth due to limited search engine visibility. Growth Foundry was approached to enhance their online presence and attract more local customers.

Their goal was to dominate the Google “Map Pack” for high-intent plumbing searches, generating leads that believe they are choosing the top company in their area. This approach aimed to reduce reliance on costly PPC campaigns and generate more valuable inquiries, moving away from inefficient lead sources like Angi and Home Advisor.

Growth Foundry’s Local SEO Approach for PLUMBING Companies

To dominate the search results for “Plumbing services in California,” we implemented a comprehensive local SEO strategy grounded in our “Data-First” methodology.

By leveraging data from thousands of successful campaigns, we crafted an effective ranking strategy. Analyzing our client’s locations, website, and competitors, we devised a plan with a high success rate in dominating Google Local Map Packs across their service areas.

The key here is at Growth Foundry, we do not simply deploy “cookie cutter” campaigns like any old agency.

Our data first model relies heavily on customized work to each location. In depth auditing of the local competitors who are ranking, reverse engineering the exact signals & disparities between our clients & the competition, while adding this custom work to the overall winning strategies we us as our foundation.

The Outcome: 240% Increase in HIGH Quality Calls in 90 Days

Our “Data-First” local SEO strategy within the Jobs Foundry System consistently placed our client at the top of search results for “Plumbing services in California.” This enhanced online visibility significantly increased organic traffic, phone inquiries, and high-quality leads from the Google Local Map Pack, dramatically improving our client’s closing ratio.

  • No more chasing leads only to be ghosted.
  • No more “race to the bottom” on pricing.
  • No more paying for a lead only to see 5 other trucks show up at the same time.
  • No more refund requests to Home Advisor & Angi only to be denied.

Conclusion 👇

Investing in dominating the Google Local Map Pack is a highly effective strategy for local businesses. A significant portion of local home service searches head straight to the “Map Pack.” Your business could be the first they see.

Improved local visibility also boosts other marketing efforts and enhances referrals, establishing you as a local authority.

The Jobs Foundry System is a proven solution for business growth! Ready to transform your business? Let’s discuss implementing the Jobs Foundry System for you – schedule a call!👇

 


 

Case Study: Multi-Location Plumbing Company in CA Sees 240% Increase in Calls and 304% Boost in Clicks within First 90 Days of Campaign

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