Case Study: Fence Contractor Adds $950k Year 1 With Jobs Foundry System

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Posted on June 9, 2023
by Matthew Adams

One Page Case Study: Fence Contractor in El Paso get more quality leads & books his crews outπŸ‘‡
Read time: Less than 5 minutes

Fence Company Uses The Jobs Foundry System To Book Crews Out Months in Advance & Add $950k in Revenue Year 1!

At Growth Foundry we are delighted to showcase the predictable growth achieved with the Jobs Foundry System for a client in the home service industry. This specific client is in the competitive contractor niche of fence installations.

Through the application of our “data-first” local SEO techniques within the Jobs Foundry System, we’ve effectively dominated the entire service area for the search term “Fence Installation.” Our client is now showing up in front of the 70% of people Googling & going directly to the map pack for his entire service area across El Paso.

These leads have an organic belief that they are choosing the best business local to them by finding our client in the map pack. These leads are closing at nearly double the close rate he had before because:

  • They have high intent, they just Googled the service
  • They organically believe they are choosing the best business by picking from the map pack
  • They are exclusive, not sold to 5+ contractors

 

This resulted in a 193% increase in high quality inquires from the Google Local Map Pack creating a 2,538% ROI in year 1 by bringing in an additional $950,000.

By engaging Growth Foundry, our client was able to successfully eliminate buying low quality “pay per lead” calls from Home Advisor & Angi’s where the continually had to pay for fake leads & bad contacts.

 

Project Overview: “Fence Installation El Paso”

Objective – Boost high-intent customer leads that outperform PPC and purchased pay-per-lead by securing top rankings in Google Local Maps

Population – 975,000

Competition Intensity – Extreme

Strategy Employed – Data First Local SEO Optimization With The Jobs Foundry System

 

The Challenge: Enhancing Local Maps Search Visibility for an El Paso Fence Company to Show Up Across The Entire Service Area

Our client faced difficulties in generating leads and expanding their business due to limited search engine visibility. They sought Growth Foundry’s assistance to bolster their online presence and appeal to more local customers.

They specifically wanted to get in front of the high-intent potential customers searching for fence installation by dominating the Google “Map Pack”. These inquiries have an innate belief they are working with the best company in their area because they were found in the “Map Pack.”

Their objectives were to reduce reliance on high-cost PPC (Google Ads), generate more high-intent inquiries, and stop paying Angi’s and Home Advisor for substandard “leads.” They were tired of chasing homeowners only to be ghosted or have another contractor beat them to it because of the race to the bottom pricing associated with shared leads.

Before partnering with Growth Foundry, our client was not appearing in the “Google Local Map Pack” for high-intent searches.

 

Growth Foundry Local SEO Approach

To enable our client to dominate search results for “Fence Installation El Paso,” we employed a comprehensive local SEO strategy using our “Data First” approach to consistently deliver results for our clients.

No decisions are made in business without proper data.

Our team of engineers can effectively use data from our past winning 10,000’s of campaigns to create a proper ranking strategy & budget. We take that a step further.

We audit our client’s specific location, GMB & website and the client’s top competitors in their exact local area. This gives us the data we need to create an effective strategy with an over 96% win rate on dominating Google Local Map Packs across the entire service area.

 

 

The Outcome: $950,000 Added Year 1 From The Jobs Foundry System

As a direct result of our advanced “Data-First” local SEO strategy deployed within the Jobs Foundry System, our client continues to dominate search results for “Fence Installation El Paso” The enhanced online visibility has significantly increased organic traffic, phone calls, and high-intent leads originating from the Google Local Map Pack. These leads hold an inherent belief that they are choosing the “best fence company” in their area, as they discovered the business in the Map Pack.

Our client closed an additional $950,000 of revenue in year one creating a 2,538% ROI.

Conclusion πŸ‘‡

An investment into dominating the Google Local Map Pack continues to produce massive ROI for local businesses. Nearly 70% of all traffic doing searches for a local home service business, are going directly to the “Map Pack.” I am sure you even do it yourself, you Google for a service you need and the first place you begin is with the listings in the map.

Having enhanced visibility in the local market also creates a “trickle down effect” by enhancing any other forms of ads and referrals because clients see you as the authority in your area.

The Jobs Foundry System is a battle-tested proven way to grow your business! Ready to install the Jobs Foundry System? Let’s discuss your business- schedule a call! πŸ‘‡


 

 

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