Case Study: Plumber in South Florida Increases Close Rate & Job Value With Growth Foundry Partnership

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Posted on January 19, 2024
by Matthew Adams

One Page Case Study: Plumbing Contractor in South Florida Accelerates High-Quality Lead Generation & Boosts Closing Ratio with Growth Foundry 👇
Read time: Less than 5 minutes

 

South Florida Plumbing Services Leverage Growth Foundry’s Jobs Foundry System for Superior Lead Quality & Enhanced Close Ratio!


At Growth Foundry, we are excited to share the remarkable improvement in lead quality and closing ratio experienced by a South Florida plumbing contractor using our Jobs Foundry System.

Utilizing our “data-first” local SEO techniques, part of the Jobs Foundry System, we have successfully made our client the top search result for “Plumber in South Florida” in their entire service area. Our client now stands out for the 70% of Google users who primarily use the map pack to find plumbing services.

Being visible over a broader area on Google Maps has positioned this plumber at the forefront of local business choices. It’s a well-known fact that most people turn to the Maps Section on Google for easy access to reviews, contact details, directions, and website links.

Customers selecting a business from the map pack organically trust they are choosing “the best” local business, leading to a significant increase in our client’s closing ratio because of:

  • High intent – they are actively searching for the service
  • Organic trust in their choice as the best business, made based on map pack selection
  • Exclusive leads – not shared with multiple contractors, no “race to the bottom”

The high-quality inquiries from the Google Local Map Pack resulted in a 947% ROI in the first year by adding an additional $500k in revenue to our client’s bottomline.

By partnering with Growth Foundry, our client could move away from purchasing low-quality “pay per lead” calls from services like Home Advisor & Angi’s, eliminating the need to pay for unreliable leads and incorrect contacts. All while avoiding the “race to the bottom” on price because our client has become the local authority when property owners need a plumber in the local area.

Project Overview: “Plumber in Weston” “Plumber in Pembroke Pines”

Objective – Enhance high-intent customer leads that outperform PPC and purchased pay-per-lead services by achieving top rankings in Google Local Maps.

Population – 240,550

Competition Intensity – High Competition

Strategy Deployed – Data-First Local SEO Optimization With The Jobs Foundry System

The Challenge: Dominating Google Maps for Plumbing Searches in South Florida

Our client faced challenges in lead generation and business growth due to limited search engine visibility. Growth Foundry was approached to boost their online presence and attract more local customers.

Their aim was to target high-intent customers searching for plumbing services by dominating the Google “Map Pack”. The leads from this source are more likely to believe they are choosing the top company in their area.

They sought to reduce reliance on costly PPC campaigns and generate more valuable inquiries, moving away from inefficient lead sources like Angi’s and Home Advisor.

Before collaborating with Growth Foundry, our client was not prominently visible in the “Google Local Map Pack” for high-intent plumbing searches.

Growth Foundry’s Local SEO Approach

To dominate the search results for “Plumber in South Florida,” we implemented a comprehensive local SEO strategy based on our “Data-First” methodology.

We utilize data from thousands of successful campaigns to create an effective ranking strategy. By analyzing our client’s location, website, and competitors, we crafted a strategy with a high success rate in dominating Google Local Map Packs across the service area.

The Outcome: Enhanced Close Ratio & Superior Lead Quality | $500k Added Year 1

Thanks to our “Data-First” local SEO strategy within the Jobs Foundry System, our client now consistently tops the search results for “Plumber in South Florida.” This enhanced online visibility has significantly increased organic traffic, phone inquiries, and high-quality leads from the Google Local Map Pack. The quality of these leads has dramatically improved our client’s closing ratio.

No more chasing leads only to be ghosted.
No more “race to the bottom” on pricing.
No more paying for a lead only to see 5 other trucks show up at the same time.
No more refund requests to Home Advisor & Angi only to be denied.

Conclusion 👇

Investing in dominating the Google Local Map Pack proves to be a highly effective strategy for local businesses. A significant portion of local home service searches head straight to the “Map Pack.” Your business could be the first they see.

Improved local visibility also indirectly enhances other marketing efforts and boosts referrals, establishing you as a local authority.

The Jobs Foundry System is a proven solution for business growth! Ready to transform your business? Let’s discuss implementing the Jobs Foundry System for you – schedule a call! 👇


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